Strategic retention programs for DTC brands. Better pricing than domestic agencies. Clear goals, no BS terms.
Most brands throw random campaigns at their list and wonder why performance drops. The customer journey has stages. Your emails should match them.
Welcome series, brand introduction, setting expectations. This is where you build trust.
Converting one-time buyers into repeat customers. The most critical stage most brands ignore.
Keeping customers engaged, replenishment reminders, loyalty building. Where the real money is.
Win-back campaigns for at-risk customers. Re-engagement before they're gone for good.
We map your current structure, identify gaps, and build flows that match where your customers actually are in their journey.
Sending the same email to everyone is lazy. And expensive. A first-time buyer and a loyal customer who's ordered 10 times need completely different messages.
First-time buyers, repeat customers, VIPs, at-risk churners. Each group gets relevant content.
Active openers vs. silent subscribers. Don't burn your engaged list trying to wake up the dead.
What they bought matters. Cross-sells and recommendations should be relevant, not random.
The result: Higher open rates because people see relevant content. Higher CTR because the offer actually makes sense. More revenue because you're not annoying people with irrelevant emails.
Send at the wrong time and even great emails get ignored. Send too often and you burn your list. Too infrequent and you lose revenue.
Not "spray and pray." A strategic schedule based on your customer behavior. If your average reorder cycle is 45 days, sending daily emails is stupid. If people browse on weekends, send then.
We analyze your data and build a calendar that matches your customer rhythm, not some arbitrary "best practice" schedule.
Welcome email 1 hour after signup. Browse abandonment after 24 hours. Cart abandonment series over 3 days. Win-back after 60 days of inactivity. These aren't random numbers — they're optimized based on when people actually convert.
We've seen brands obsess over "on-brand" designs that customers can't understand. Beautiful emails that nobody clicks. Clever layouts that confuse people.
If Karen can't understand what she received and why within 3 seconds of opening the email, your design failed.
Simple. Clear. Obvious. No clever hiding the CTA. No confusing navigation. No mystery about what you want them to do.
One main message. One main CTA. Everything else is secondary.
Mobile-first. Big buttons. Scannable text. No tiny fonts.
Fancy animations and complex layouts kill conversions. Simple wins.
If your email and SMS aren't hitting these benchmarks, you're leaving serious money on the table. Not opinions. Math.
Minimum baseline. If email isn't driving at least 30% of your total revenue, your retention strategy is broken.
Below this? Your list is burned, your subject lines are weak, or your sender reputation is damaged.
Industry baseline. Good brands hit 2-3%. If you're under 1%, your content isn't relevant.
The metric that actually matters. One-time buyers don't build businesses. Repeat customers do.
What each email should generate. Below $1? You're not segmenting or you're over-mailing.
If it's over 90 days or you don't know this number, you have a retention problem.
Let's say you're doing $100k/month. If email is driving 15% instead of 30%, that's $15k in lost revenue. Every month. That's $180k annually you're giving away because your retention program isn't optimized.
We don't work to hit minimums. We work to hit these benchmarks first, then push past them. Because that's where the real growth is.
We prefer Klaviyo for email marketing — it's the best tool for DTC brands. But honestly? We don't care what platform you're using.
Mailchimp, Omnisend, ActiveCampaign, Attentive, Postscript — we've worked with almost all of them. They all have limitations. They all have strengths. We know how to get results from any of them.
If you're locked into a contract or happy with your current platform, we'll work with what you have. No pressure to switch. No platform upselling. Just better execution with whatever you're already using.
30 minutes to review your current performance and identify what's actually broken.
Book a Strategy Call